The road to the digital future requires the courage to change. Digitalization defines new value chains, and new roles are added while old roles disappear. Digitalization creates transparency, which the company needs to be able to handle.

This transparency leads to shifts within the established business models and the formation of new business models. For a business model to remain sustainable, it is necessary to question old processes and, if necessary, develop new models. Those who want to offer the customer of today an added value must rely on digital business models, create new market access, and expand existing product ranges and services with digital offerings.

This requires brave visionaries who are not afraid to develop disruptive business models that cannibalize existing business. In our experience, it helps to question the company and its core business time and again:

• How do we earn our money today?
• How can we earn money in the future?
• How do we digitize our core business?
• How will our competitors transform their core business?
• What do our customers expect from us in the future?
• And how can we disrupt ourselves before others do?

One thing is clear: Targeted disruption within the company requires plenty of courage. Old business areas and processes are massively changed—in a sense, you become your own competitor. Yet this is the only way to stay fit for the future and to adapt to the constantly changing markets.

By Stefanie Peters,

CEO, enable2grow GmbH

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