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How leader charisma can influence and persuade employee behaviour

Charismatic Leadership
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Leadership profiles

Charismatic leadership is a modern construct, one that allows the leader to use charm to receive the admiration of their employees.

By showing concern for their employees and looking after their needs, charismatic leaders are able to encourage particular behaviors. The use of eloquent communication, persuasion and their personality to motivate employees to get things done, or to improve the way they do their roles.

Though outwardly similar to a supportive leader, a supportive leader is defined by genuine concern for others, whereas self-orientation is a key component of charismatic leadership. They are perfect in PR roles for organizations and political parties.

What does a higher score mean?

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You are a highly charismatic and persuasive leader, able to impact team dynamic through the sheer force of your personality and by inspiring others. You are an excellent communicator and are able to instigate change through your leadership style.

What does a lower score mean?

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You do not feel the need to charm others and do not depend on your personality to win favour. Lower in extraversion and agreeableness reduces the need to please others, or win their approval.

To nurture your Charismatic Leadership:

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Ensure you have consistent interaction with your team or employees as you enjoy communicating and persuading others to improve the processes and to achieve goals. Understand the needs of your employees through engagement surveys or 360-degree feedback and address the needs of your employees as well as rewarding specific behaviors you seek from your team.

Use this checklist for self-evaluation

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  • Do you have the chance to engage with your team and management?
  • Are you able to convince others when you want to instigate change?
  • Do you use communication and persuasion to motivate others?
  • Do you feel the need to be admired?

Examples of Charismatic Leaders:


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I enjoy exploring my “inner self"

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