The narcissistic leadership style is characterized by a focus on individual gain
over stakeholder gain. Those who have the characteristics of narcissistic
leadership have a tendency to manipulate circumstances and manipulate others, to
attain their own goals.
It is sometimes referred to as “Charismatic Leadership”, due to their ability to
create a comfortable and friendly atmosphere. They make employees feel they have
a voice and say, and create a self-image so powerful that people are naturally
drawn to them. They draw influence by projecting their personality strengths, can
be passionate and energetic, but can also be self-centered.
The focus of this style of leadership is self-centered and leaders only do things
to gain their own advantage. This can be highly successful in roles that include
celebrity, or running for political office.