Innovation is about introducing new ideas or to take existing ideas and making
them better. Innovative thought comes from being creative and original in your
thoughts and ideation, with a goal to improve things from what they were before.
This often requires a fresh approach to achieving results, a willingness to try
new things and to apply creativity and innovation to it. Applying the right ideas
to the right problem. Taking a business case, understanding the root cause of the
problem, before generating ideas and applying solutions and technology to solve
Innovation is often considered a survival tactic in helping organisations to
remain competitive, to use new technologies to solve the problem. It can also
lead to creating new markets and solving problems that exist now only due to new
technology or tools.