Quality driven people exceed expectations in precision and detail orientation. They complete tasks correctly and ensure a high level of quality. This can be driven by honesty and trust to deliver as expected, at a high level, at all times. Quality means that compromise is not an option.
At work, this attention to detail and precision can increase brand loyalty by ensuring that products and services are completed at a high level to exceed customer expectations. Putting forward a high-quality product or service and maintaining it, leads to brand recognition like Apple.
Quality is often linked to a specific process or object, continuous improvement is driven from the motivation to deliver quality. Creating an environment where individuals are supported to deliver quality, means creating KPIs that measure quality over efficiency and speed. One is not mutually exclusive over the other but quality must come first.