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How attention to detail and precision can increase brand loyalty

Quality driven
Enhance your career
Professional values

Quality driven people exceed expectations in precision and detail orientation. They complete tasks correctly and ensure a high level of quality. This can be driven by honesty and trust to deliver as expected, at a high level, at all times. Quality means that compromise is not an option.

At work, this attention to detail and precision can increase brand loyalty by ensuring that products and services are completed at a high level to exceed customer expectations. Putting forward a high-quality product or service and maintaining it, leads to brand recognition like Apple.

Quality is often linked to a specific process or object, continuous improvement is driven from the motivation to deliver quality. Creating an environment where individuals are supported to deliver quality, means creating KPIs that measure quality over efficiency and speed. One is not mutually exclusive over the other but quality must come first.

What does a higher score mean?

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You are quality driven, striving to deliver superior products and services, paying attention to the details and unwilling to compromise that quality for any motivation. You are known for delivering quality and are trusted to do so.

What does a lower score mean?

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You are not quality driven, sacrificing detail, or brand, in favour of efficiencies, cost savings, or revenue gains.

To nurture your Quality drive:

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Pay attention to detail, put yourself in the customer’s shoes, what would surprise and delight them about your product or service, strive to deliver at that level of expectations. Endeavor to complete your tasks accurately and to the highest level, you can. Be honest when you need support and deliver to the best of your ability.

Use this checklist for self-evaluation

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  • Do you deliver services or products even when partially complete?
  • Do you check and double check your work to ensure it exceeds expectations?
  • Does your workplace encourage quality work?
  • Are you measured on quality or productivity?
  • Do you work for a brand recognised for quality?
  • Does your work strive for continuous improvement?


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I often reflect on my thoughts

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I do not often think about the way I am feeling

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I enjoy exploring my “inner self"

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I often reflect on my feelings

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Others would benefit from reflecting more on their thoughts

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I am interested in analysing the behaviour of others

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I value opportunities to evaluate my behaviour

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It is important to understand why people behave in the way they do

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When I’m feeling uncomfortable, I can easily name these feelings

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I usually know why I am feeling the way I do

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I am often on auto-pilot and do not pay much attention to what I am doing

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Sometimes I am careless because I am preoccupied, with many things on my mind

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I often dwell on the past or the future, rather than the present

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My mind often wanders when I am trying to concentrate

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I often find myself thinking about how to solve past negative events

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When things go wrong, I often think about them constructively for long periods of time

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I tend not to look back and think about how I could have done things better

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